Estonian Scorestars raises €725k to expand its fan engagement platform

Scorestars, the Tallinn-based basketball fan engagement platform, has raised €725,000 in a seed round co-led by Trind VC, Startup Wise Guys, 3 Comma Capital. With the funding, Scorestars plans to expand its operations to new markets and to increase the team.

About Scorestars:

• Scorestars develops a platform for sports fans. Every user who signs up gets a set of digital cards, and by playing the game, the platform offers a way to collect more and more cards. Users can act as team managers and select athletes to the virtual basketball court.
• Every user can win cards with bonuses and sell these on the marketplace to other users. So far, the game has been played over 300,000 times and 2,000 transactions have been made by European basketball fans on the platform.
• Recently, Scorestars has signed multi-year partnership agreements with the Turkish, Israeli, Lithuanian, and Basketball Champions League. The company’s goal to bring younger audiences closer to the professional sport, is something the sports sphere is looking for.

We are delighted to announce the closing of the seed round! It means that our work in the sports community is recognized not only by the sports organizations and fans but also from outside. Sports fandom is rapidly growing, and we believe there’s a massive opportunity to engage the younger generation in a new, more thrilling way.

Marek Kesküll, CEO of Scorestars, added.

• Today, most of the users of Scorestars are between 18 to 28 years old and over 90.8% of the user base is male. Scorestars, with a yearly userbase growth of 4000%, sees an increasing trend for female sports following audience joining the platform.

Estonian funds Trind VC, Startup Wise Guys, and Lisbon-based 3 Comma Capital co-led the funding round, with the participation from local angel investors. With the fresh investment, Scorestars will invest in marketing campaigns and acquire new talent to become the second screen for sports fans.