Finnish Boksi acquires the influencer, a German marketing agency

Helsinki-based company Boksi has announced the acquisition of the influencer, a German marketing agency. The acquisition will help to expand Boksi’s efforts to Central Europe. The amount was not disclosed.

• The influencer is a renowned German agency for influencer marketing headquartered in Bielefeld. The agency has played a pivotal role in crafting impactful influencer campaigns tailored to the needs of its clients.
• Boksi is a software company operating in the field of influencer marketing and content creation, with over 500 Finnish brands, including Volkswagen, Westfield, and the European Commission in its portfolio. The platform facilitates the connection between brands and influencers.
• Recently, the company closed a €7 million Series A funding round led by 3TS Capital Partners and Nexit Ventures. Now, it actively expands its presence in Germany with the office opening in Hamburg, Germany.

Joining forces with the influencer is a big step for us. We’re bringing together their know-how and strong ties with the creator economy in the German market with our tech solutions to enable us to fast track our growth and serve customers in the German region even better,

Lasse Laaksonen, CEO of Boksi, comments

• The fresh deal grants Boksi access to network of creators and influencers across Germany and gives the influencer’s existing customers access to Boksi’s advanced software solutions. The influencer will continue to operate under its own brand following the deal.

This is the second big acquisition deal by Boksi. In April 2023, the company joined forces with Monochrome, a Finnish creative influencer agency. The deal was aimed at expanding Boksi’s management services.