Lithuanian toy subscription service Liledu secures €500k in funding

The Vilnius-based toy subscriptions startup Liledu has secured €500,000 in a funding round led by its existing investor FIRSTPICK VC, with participation from HEARTFELT_ and The funding will help to expand its sustainable toy offerings into the UK market, as the company informed AIN.

  • Founded in 2021 by Laurynas Pamparas, Lelidu is a toy subscription service that delivers age-appropriate toys for children between 6 months and 7 years old. The startup claims its solution was developed for parents who seek to revolutionize their child’s playtime while nurturing a sustainable and bright future.

After extensive market research, we chose the UK as our initial focus for expansion. We launched our pilot and quickly met our key performance indicators through actual sales, not just waitlists,

Laurynas Pamparas, the founder of Liledu, on growth in the UK.
  • The funding round was led by FIRSTPICK, a high-speed VC fund and an accelerator for tech startups in the Baltics, investing in Fintech, SaaS, Deeptech, Consumer marketplaces, and other verticals. The initial ticket is €50,000 — €250,000.
  • HEARTFELT_, a Berlin-based VC fund supporting pre-seed startups from Europe, and BADideas, an angel investor syndicate investing €50-€250,000 tickets in early-stage startups from CEE, and several business angels supported the fresh round.

This is the second big investment for Liledu. In 2023, the startup raised an investment of €125,000 also from FIRSTPICK and other investors.

Liledu will use the fresh investment for further expansion of its toy subscription service in Great Britain.