Tera Ventures leads a €620k investment in CARÁ Health

Estonian health and wellness tech startup CARÁ Health has closed €620,000 in funding. The round was led by Tera Ventures, with participation from Startup Istanbul founder Burak Büyükdemir via StartupIst Ventures. Tera Ventures told AIN the details of the deal.

About CARÁ Health

  • CARÁ Health was founded by pediatric nurse CEO Anna Strubel alongside serial entrepreneurs Carina Vantsi and Keiro Vantsi in 2022. It is an all-encompassing health and wellness platform that provides women with support and guidance throughout the maternity journey, from pregnancy to postpartum
  • The founding team is supported by a medical board that includes family physician Dr Anna Melan and gynaecologist Dr Liina Rajasalu, alongside an office staff of 10 and 30 on-hand maternity and women’s health specialists. Currently, the startup now counts one in every two pregnant women in Estonia using the CARÁ app and has supported over 1,000 pregnancies in Estonia to date.
CARÁ Health founding team
CARÁ Health team. Image: Tera Ventures

As a mother myself, I know firsthand some of the situations women find themselves in during the maternity process. They’re very personal, and a lot of these stories don’t get out. Still, a lot can be done during the preparation for the birth, and this is what we’re offering with our ‘whole woman’ approach during the pregnancy period. This can also prepare women for the postpartum period,

Carina Vantsi, CARÁ Health Co-Founder, comments.
  • Alongside a comprehensive app, CARÁ Health also features physical locations in Tallinn, Tartu, and Berlin. The company’s Estonian spaces are staffed by a team of six with 25 maternity specialists on hand, while the Berlin location is staffed by a team of three supported by 10 specialists.

Investment details

  • Tera Ventures is the lead investor in the round. It is a Tallinn, Helsinki, and LA-based venture capital firm, investing in seed-stage startups from the Baltics, Scandinavia, and CEE out of the €45 million 2nd Fund.

We were already impressed by CARÁ Health’s traction in its home market of Estonia, and as a relatively recent parent, I saw a huge opportunity in what they were building, and the feedback we had from their customers and users made the stars align and made the investment decision easy,

Eamonn Carey, Partner, Tera Ventures, says.
  • The round also participation from Startup Istanbul founder Burak Büyükdemir via StartupIst Ventures. It bring the startups’ total funds raised to date to €750,000.

The investment will assist CARÁ Health in further developing its product and technology offer and expanding and growing in the DACH region.

Read more about the lead investor Tera Ventures in our interview with the fund’s Founding Partner, Andrus Oks, below: