Polish startup CallPage acquires LiveCall, its largest local competitor

CallPage, a pop-up phone widget developer, has announced the acquisition of LiveCall, its largest competitor in the Polish market. As a result of the deal, Poland gets a global leader in the segment of automatic callback tools.

  • CallPage was founded in 2015 by three Ukrainians: Ross Knap, Andrey Tkachiv, and Sergiy Butko, who moved from Ukraine to Poland at different times and for different reasons.
CallPage acquires LiveCall
CallPage’s Team. Image: CallPage
  • It is an ecosystem of solutions that increase sales and foster relationships between the company and its customers. Its flagship product is a contact widget that allows you to track and call back people visiting the company’s website within just 28 seconds of entering the website.
  • It is used by 1,500 large and medium-sized companies in over 50 countries. It cooperates with InPost, Docplanner, OLX, Rankomat, Medicover, UPC (currently Play), Vectra, and others.

“The acquisition of LiveCall is another significant step in our pursuit of domination in the global contact widget market. CallPage is increasing its share more and more quickly, in particular, on the American market. The quick contact tools are perfect for the current market situation, in which, contrary to expectations, the possibility of quick contact with a real person is still enormous,”

Ross Knap, co-founder of CallPage, comments.
  • The acquisition of LiveCall was financed from CallPage’s own funds. As a result of the deal, the company acquired the rights to the LiveCall brand and domain, as well as a database of several hundred customers, including Booksy, Seat, Itaka, and Tui Poland.
  • After the merger, the brand of LiveCall will disappear from the market.
  • CallPage also announced further acquisitions, aiming to conquer the American market.

AIN.Capital reminds that in January 2022, CallPage was taken over by SaaS Labs, becoming part of the JustCall entity. To date, the company has raised nearly €4.3 million (PLN 20 million) from investors